Local SEO VS SEO….What is the difference?
What is organic search and What is Local SEARCH?
Who Should Rank in Local Vs. Organic search?
Brick and mortar businesses with a physical office in a specific location will want to rank high in a local search. The searcher is likely looking for a place to go for a specific product or service, so local businesses need to show up in local searches for their industry.
On the other hand, if you want your business to show up for certain search terms but not for a specific location, you want to try to rank higher in organic search.
For example, if you sell kitchen supplies online but your business has no physical location and doesn’t serve a specific area, you want to show up in organic searches. Targeting a specific location would mean losing potential customers in this case.
Can/Should Local Businesses Rank High in Organic Searches?
Multi-location brands should rank locally as well as organically since they tend to have a website they want to rank for general, branded searches. But, they also want to rank locally so that local consumers find their storefronts. You might also want to be found both locally and organically if your local business has a blog.
That’s where organic SEO comes into play. Search engine optimization is the process of trying to make sure search engines know which searches your business or website is relevant for.
To rank higher in search results, both organically and locally, your business has to be relevant to a specific search. And to show search engines your business is the right answer for a particular query, you have to state the obvious.
think by now, you have clearly understood the difference. But still, let me state that in clear words to get a better and clear understanding.
· The first difference is out there, shouting loud: Locations, locations and locations.
Organic SEO is employed by websites that might or might not have a geographic location. It can be influenced by the location, but is definitely not attached to a brick-or-a-mortar business.
Pure Organic results are a mix of businesses, articles, blogs, news, social media profiles etc. Organic search and results are totally independent of the locations.
On the other hand, local SEO is essentially tied and associated with a brick-and-mortar business and necessarily has a geographical component. For example, if someone searches for a ‘car service in Pasadena’, the search engines would get, that the user wants a local business in Newport Beach, that can service their cars. Therefore, here the search engines are looking out for trusted and RELEVANT BUSINESS that do car service around the user’s locations.
· LOCAL SEO AND ORGANIC SEO do not necessarily target the same position on the SERPs.
While Organic SEO aims to rank as high as it can for a specific set of keywords, the main aim of Local SEO is to get into the local listing packs. Additionally, Local SEO is about being present or listed (with consistent citations) at every other place where the potential customer might look for including niche directories, forum etc.
· Links of Organic SEO Vs Citations of Local SEO
Links (correction: quality links) are the votes in the world of SEO that could get you better rankings and increased traffic. In Organic SEO, high quality and relevant links help you increase the relevance and authenticity of your website in the eyes of Google. All factors remaining constant, the greater the number of quality links, the better is the ranking.Local SEO, on the other hand do not treat links in the traditional way, this role is played by Citations here. Citations are simply the mentions of your Business name, Physical address and Phone Numbers across the web. Being consistently cited at all the relevant and important places in your niche would increase the relevance and authority of your business in the eyes of Google. It would not count as a ‘vote’, but would definitely validate the existence of your business at a certain geographical location. This will increase the chances of your business to show up, if any query related to the similar business and locations comes up.
· The approaches for doing Local SEO and Organic SEO is different
As mentioned earlier, the aim of Organic SEO is to only reach at the top places on SERPs. To make this happen, a lot of On-page optimization and Off-page optimization is required to be done on the website including working on your title tags, meta-descriptions, heading tags, optimising anchor texts, creating amazing content, building an effective link building strategy and lots more.
Local SEO, on the other hand aims to crack all places that displays local results. To make this happen, the strategy needs to be different. Apart from optimizing your title tags and keyword density, you need to first of all create a Google Listing. Going ahead, you should get listed at all the important directories in your niche and check for the consistency of NAP across the web, encourage the customers to write good reviews about you, write local content etc.
Why Local SEO (Local Search Marketing)
It’s important for your business to show up in relevant local searches because 50 percent of searchers visit businesses within 24 hours of a local search.
Naturally, optimizing a business for local SEO has a lot to do with location. Search engines need to know exactly where your business is located so that when someone searches for a location, the search engine can find the businesses that are located there.
To state the obvious for local SEO, you want to make sure your business’s name, address and phone number (NAP) is consistent across local listing directories as well as your website. That is the bare minimum you’ll need for local SEO, though.
For more information on being found online, here are a couple resources:
· What is Local Search Marketing?
· Why Does Local Search Marketing Take so Long?
· Why You Need to Care About Citation Building
Organic SEO has less to do with location and more to do with whether or not your website is relevant for certain searches.
When optimizing a website for organic search, the intention is to get the website to show up for certain searches. This could be a short term (pizza recipe) or a question spoken into voice search on a smartphone. (What’s the best pizza crust recipe?)
To state the obvious for organic SEO, you need to use specific keywords in headings and paragraphs (Don’t stuff the paragraphs full of keywords, but if you post a pizza crust recipe, you might want to use the words “pizza crust” a couple of times.)
How Do Local SEO and Organic SEO Affect Each Other?
There are also certain SEO practices that help both local and organic search rankings. For instance, when claiming your business page on local listing directories like Google, Bing, Yelp and TripAdvisor, you are also adding a link back to your website.
These local listing citations (your business’s name, address and phone number) help local SEO by telling search engines where you’re located. They create links back to your website, which counts as a link building strategy that helps your organic SEO efforts since search engines take the number of backlinks into account when they rank websites in search results.
And on-site local SEO (such as writing a locally focused blog post or updating a page by adding your business’s address) can also help your organic SEO. Search engines like fresh content, so while local SEO helps send out signals of local relevance, it can also help boost your organic SEO efforts.
When they’re done correctly, both local and organic SEO efforts will help improve your website rankings, but when done incorrectly, both can have a hugely detrimental effect on your digital marketing efforts.
Remember that even though SEO is optimization for search engines, it is what helps consumers find your business.
While you want to make sure search engines know what your business and your website are about, it’s important to think of those potential customers who are searching for your business.
Don’t just optimize so that Google knows what you do. Make sure searchers can find all the information they’ll need about your business, such as exact location, hours, services or products, etc.